A leader in outdoor digital signage, Captivate digital video network brings life to the workplace by delivering valuable news and entertainment from best-in-class providers to upscale professionals in elevators and lobbies of premier office towers across the U.S. and Canada resulting in meaningful connections among viewers, brands and their buildings.

Our Story

The Captivate founders recognized the lengths people go to avoid personal interaction during confined elevator rides and set out to develop a solution that would alleviate elevator awkwardness.

In the decades since, Captivate has grown into an industry-leading digital media company engaging 13 million professionals monthly. Our editorial team curates compelling, brand safe content from best in class media providers via 11,600 elevator and lobby media screens in 1,600 Class A office towers across North America.

Learn more about what’s new at Captivate.

In The News

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Captivate Leadership

Marc Kidd
Marc Kidd CEO
Throughout his 30-year career, Marc has demonstrated success as a marketing, media & entertainment executive at organizations such as Host Communications, Winnercomm, and Outdoor Channel.
  • Hot Yoga Lover

  • Wine Enthusiast

  • Old Movie Buff

  • College Sports Fan

Lorenzo Papa
Lorenzo PapaCRO
Lorenzo leads the Ad Sales team with 20 years of media experience including a proven record of driving revenue for Captivate for over 10 years. Lorenzo is a strong mentor and relationship builder focused on collaborative partnerships that deliver unique, integrated campaigns to achieve client success.
  • Syracuse Alum (Go Orange!)

  • Napa Valley Wine Enthusiast

  • Proud Uncle

  • Avid Concert Goer

Barb Huggett
Barb HuggettSVP, Ad Sales & GM of Canada
Barb brings extensive sales and media strategy experience with a proven track record of revenue growth for Captivate. Barb leverages her deep industry expertise to lead the strategy and implementation for the advertising sales and real estate sales teams.
  • Sappy Christmas Movies

  • Wine Tasting

  • Mystery Novels

  • Guns n Roses

Jenny Buchholz
Jenny BuchholzCFO
Jenny brings 20 years of experience in Strategy and Finance across a variety of industries at companies including NBA, Discovery Communications, eBay and BCG. Areas of expertise include FP&A, Investor Relations, Capital Raising and making critical strategy and operational decisions. Jenny holds an MBA from MIT Sloan.
  • Cooking

  • Travel

  • Being A Mom

  • Yoga

Alice Gogh
Alice GoghSVP Strategy, Innovation & Product
Alice leads strategy, innovation and product to deliver growth and foster a culture of change at Captivate. She leverages a diversified background centered around strategy and execution in organizations spanning legal, finance, insurance and technology.
  • Podcasts

  • Road Trips

  • Social Activism

  • Volunteerism

Del McPhetridge
Del McPhetridgeSVP, Operations & Technology
Del brings 20-years of experience as an Operations leader disciplined in Electrical and Nuclear Engineering with 12-years as a Project Manager of large-scale engineering projects. Del leads Captivate’s Operations and Technology Teams in the design, operation, and maintenance of product and content delivery and is focused on building strong teams.
  • Husband and Father

  • Navy Chief (Submarines)

  • Electronics Enthusiast

  • Spelunking

Nicolas Beaver
Nicolas BeaverSVP, Real Estate Sales & Partnerships
Leaning on his strong financial and economics background, Nic brings a fresh perspective to the media space. His international education and rigorous data-driven focus breed results. A former professional athlete, Nic excels in a competitive environment and is focused on bringing the best possible experience to real estate clients and partners alike.
  • Father

  • Volleyball

  • Nature

  • Gamer

Board of Directors

Captivate is owned by growth equity firm Generation Partners. 

Meet the Board

Behind the Screens of Captivate

Are Real People 🙂 Check out our Employee Spotlight page! 

Careers @ Captivate 

We are a team of passionate professionals focused on elevating our products, solutions, work environment & personal contributions each day. 

Captivate offers a creative culture that celebrates the talent and open-minded thinking of everyone on our team.

Job Opportunities

Contact Us

Real Estate Sales

Barb Huggett

Ad Sales

Barb Huggett

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