TORONTO June 9, 2021 — Captivate, North America’s leading location-based digital video network, today announced the launch of Captivate | SKI — a strategic sales representation partnership with SKiRON, the #1 market leader in media and experiential marketing in the Canadian ski community. This new partnership will leverage the pioneering reputations of both Captivate and SKiRON to help brands reach a valuable audience of upscale, active skiers & snowboarders throughout the entire ski hill experience.
Captivate, known best for its office building solution for nearly 25 years, began expanding their sales efforts beyond the traditional work setting and into residential via MaxTV and IHN as well as rideshare vehicles via Portl Media last year. Now with the launch of Captivate | SKI, Captivate provides advertisers with further access into the customer journey through a new, unique environment with minimal distraction. This partnership provides a competitive advantage for brands to deliver targeted messaging across 35 plus ski resorts in a fun and leisure environment throughout Canada.
“At Captivate, we are dedicated to engaging quality consumers where they work, live and play,” said Barb Huggett, General Manager at Captivate Canada. “Our partnership with SKiRON is a natural extension and we are excited to join the industry’s leading provider to deliver another relevant environment for advertisers to continue their brand experience.”
Advertisers can organically promote brand messaging through high impact signage in all high traffic areas including – lift lines, base lodges, cafeterias, bars, hallways, ski rentals and ski schools. Additionally, partners can enhance their presence with onsite activations during three major event tours – Snowfest, Snowjam and Summit.
“I’m delighted that Captivate is joining SKiRON,” Dr. Andreas Rauch, President & CEO of SKiRON remarks. “Their expertise will allow us to grow even bigger and contribute to SKiRON’s unique business that we’ve generated over 38 years.”
For nearly 25 years, Captivate has been the leading location-based digitals video office network. Known for its vast network of elevator and large format displays throughout North America, Captivate engages millions of modern professionals with timely news, actionable information and relevant advertising placement. Captivate is now leveraging this expertise beyond the office and extending its reach to valuable audiences where they work, live and play. Whether it’s at home, in a ridesharing vehicle or on the ski hills, Captivate continues to deliver a premium, brand safe advertising experience in a 100% viewable and fraud free captive environment. Founded in 1997, Captivate is owned by Generation Partners. For more information, please visit www.captivate.ca.
SKiRON (formerly known as Sitour Canada) is Canada’s #1 and market leader in media and experiential marketing in the Canadian ski community for thirty eight (38) years.
SKiRON Media has the largest ski advertising network in Canada at thirty five (35) plus Canadian prime and major ski resorts such as Big White, Lake Louise, Mount St. Louis/Moonstone, Mont St. Sauveur, Massif du Sud, to name a few. We have over one thousand three hundred (1,300) signage/media displays with exceptional high Ad Recall Rates and reach 78% of the Canadian skier market, representing 13% of the Canadian population (age 12+).
At SKiRON Events we are not only the experts in on-snow event execution, we are a leading active lifestyle experiential marketing firm. We concept, develop and execute innovative brand marketing programs and retail activation strategies that motivate consumers and drives brand performance. SKiRON’s labor cell set-up allows cost efficient, effective and powerful event executions simultaneously at national and/or regional levels across the country.